Be the best in a venue:
You can choose a wide product line but specialize in targeted marketing  segment. 
You can choose  one product but market it through different templates to different gift giving occasions.
Get great design templates to correspond to market segments  and gift giving occasions.

 Websites are now easy to make:
You don't need to be a geek. A niche market website can be quite simple.  With a bit a dedication using tools like "website tonight" you can make a site. Making a website is rewarding and fun using predesigned templates. Good web designers abound hire a great designer or make a simple site yourself.

One personalized gift:  with templates to correspond to all  different gift giving occasions
One product can be a100 different gifts if you use templates for different gift giving occasions and targeted venues. Understanding  and marketing to markets segments. All the gift giving occasions plus unique social groups like schools, dog lovers etc.

 Use a variety of targeted domains to point to your main website site.
If you don't own the .com you are selling and marketing a site that  is someone else's business. This is a brief  brief description of how the use targeted domains.Get found because you target 

 What type entrapeneur are you?   
 Artist: Market your artistic  talent  with  targeted templates for various products
Geek: create niche market portal that displays all the  website links in an advertising portal
Personalized Gift Manufacture: create a niche and make great products for your niche


 The future: creating the virtual interactive gift or product.
The love to create makes a treasured gift.  The gift or product that allows the customer to alter  a decorative motif  slightly  with the use of intractive  templates will be a venue that a bick and mortar store can not compete in.